A strategy used to manage the firm's interaction with job applicants and candidate prospects. This tool involves the usage of technology to organize, automate, as well as synchronize hiring and recruiting processes by simultaneously promoting the employer's brand. This also develops talent pools. CRM is used to find, attract, and engage talents in order to nurture and retain them. candidate relationship management also focuses on building the bond between the existing employees and the organization as they have already invested in them and try to retain them as they measure the return on recruitment marketing and job advertising costs.